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StrategyMatrix / portfolioAnsoff’s matrix and product market gridHow can ansoff’s matrix and product market grid support strategic choice or positioning?The appropriate route to corporate growth depends on the risk the organisation can accept, its current portfolio of products and markets, and whether it intends to build around existing or new offers and customers. Systematic planning begins with a clear view of the distance between today’s position and the desired future one. The product/market grid and the later Ansoff cube help managers describe that gap and identify possible growth directions.IntermediateStrategicFigures
StrategyFramework / modelCore competenciesHow can core competencies support strategic choice or positioning?Use the model to identify the capabilities that create customer value and distinguish the organisation from rivals. It supplies an inside out counterpart to Porter’s Five Forces (Competitive analysis: Porter’s five forces model), which begins with the external industry. Core competence analysis asks whether the company can combine learning and technology to create unexpected products more quickly or economically than competitors and thereby support enduring advantage.AccessibleStrategicFigures