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MarketingFramework / model4Ps of marketing (Kotler)How can 4ps of marketing (kotler) support strategic choice or positioning?Marketing and sales connect the customer's perspective with the organization's. Reviewing the four elements reveals how the organization currently interacts with customers, how it could serve prospective customers and how its offer is positioned in their minds. The mix is a tactical toolkit within marketing strategy, and repeated adjustment helps the organization respond to changing needs in a chosen segment while supporting corporate strategy.IntermediateStrategicFigures
Organisational behaviourFramework / modelSix thinking hats (De Bono)How can six thinking hats (de bono) support strategic choice or positioning?Use the method when a decision needs to be examined from several perspectives, when habitual positions are limiting a conversation or when a group is arguing rather than thinking together. The sequence can expose overlooked opportunities, add nuance to initial reactions, encourage lateral thought and accelerate a decision by giving each stage a clear purpose.AccessibleTacticalFigures
OperationsFramework / modelValue stream mappingHow can value stream mapping improve people, teams, or organisational effectiveness?Use value stream mapping to reduce lead time, expose waste and coordinate improvement across functional boundaries. A map records process steps, material movement, information flow and operating data such as inventory, cycle time and batch size with common symbols (see Rother and Shook, 2003). The current state map supplies evidence for designing a leaner future state.AccessibleTacticalFigures