InnovationFramework / modelStage gate new product developmentHow can stage gate new product development support strategic choice or positioning?Use a stage gate process to manage the development and launch of products, services, technologies or substantial product changes when:
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InnovationFramework / modelStage gate new product developmentHow can stage gate new product development support strategic choice or positioning?Use a stage gate process to manage the development and launch of products, services, technologies or substantial product changes when:
StrategyKPI / metricProduct recycling rateHow should product recycling rate be measured and interpreted?Use it to answer the key performance question: “To what extent are we minimising the environmental impact of the products we produce or sell?”
People & OrganisationFramework / modelResponsible outcome monitorHow should product success include intended social outcomes and foreseeable negative effects?Use the responsible outcome monitor when people working on responsible scaling are using different mental models for intended outcome, stakeholders, and benefit, and that difference is changing choices or coordination.
InnovationProcess / methodProduct development lifecycleWhat sequence of strategy, definition, design, build, validation, and launch should a team follow?
People & OrganisationKPI / metricAlgorithmic canary metricWhich early warning indicators should flag unintended, unequal, or unsafe product outcomes?
StrategyMatrix / portfolioAnsoff’s matrix and product market gridHow can ansoff’s matrix and product market grid support strategic choice or positioning?The appropriate route to corporate growth depends on the risk the organisation can accept, its current portfolio of products and markets, and whether it intends to build around existing or new offers and customers. Systematic planning begins with a clear view of the distance between today’s position and the desired future one. The product/market grid and the later Ansoff cube help managers describe that gap and identify possible growth directions.
Organisational behaviourTemplate / formProduct team operating modelHow will a cross-functional product team divide responsibilities and run recurring work?
InnovationTemplate / formProduct requirements documentWhat behavior, requirements, boundaries, edge cases, and validation criteria define the product?
OperationsTemplate / formProduct review agendaHow should a product team review customer evidence, product quality, metrics, roadmap, and decisions?
Organisational behaviourTemplate / formProduct operating-model health checkIs a product operating model clear, used, measurable, and maintained?
StrategyFramework / modelProduct quality and satisfaction (Kano)How can product quality and satisfaction (kano) support strategic choice or positioning?Use it when product development is part of a growth option.
People & OrganisationDecision guideTarget-persona expansion decisionShould a company deepen its original customer focus or expand to a new segment or use case?Use the target persona expansion decision when several reasonable paths exist in responsible scaling, the trade offs cannot all be removed, and the decision needs to be explained later. Agree how core persona, remaining potential, and customer adjacency will be judged before advocating an option.
StrategyTemplate / formProduct strategy one-pagerWhich product strategy choices should guide priorities, trade-offs, and near-term moves?
MarketingTemplate / formProduct naming briefWhat must be understood before generating and evaluating a product or feature name?
StrategyProcess / methodProduct life cycleHow can product life cycle support strategic choice or positioning?Develop a long term product and portfolio strategy.
StrategyTemplate / formProduct strategy quality checklistDoes a product strategy make differentiated, evidence-backed choices rather than describe a vision or plan?
MarketingTemplate / formProduct vocabulary registerHow can a company keep product names, terms, definitions, and usage consistent?
People & OrganisationTemplate / formVP Product role scorecardWhat must a VP Product deliver in strategy, talent, discipline, and cross-company process?
People & OrganisationTemplate / formProduct manager reference guideWhat past evidence best distinguishes product leadership from proximity to a successful product?
People & OrganisationTemplate / formVP Product onboarding and delegation planHow should a CEO transfer product context and authority while preserving appropriate involvement?
StrategyTemplate / formProduct charterWhat enduring customer and business purpose should guide a product area?
OperationsMatrix / portfolioProduct service positioning matrixHow can product service positioning matrix support strategic choice or positioning?Position an offer according to customers’ perceptions of product quality and service value.
People & OrganisationTemplate / formProduct manager capability scorecardWhich observable capabilities predict strong product management in this context?
FinanceFramework / modelNew product pricing (Gabor–Granger and van Westendorp)When and how should new product pricing (gabor–granger and van westendorp) be applied?To research price perceptions and purchase intent for a new or existing offer.
People & OrganisationChecklist / diagnosticProduct-manager conversion readinessIs the organization ready to move someone from another function into product management?
OperationsFramework / modelAgile developmentWhen and how should agile development be applied?To respond quickly as users’ needs emerge or change.MarketingProcess / methodProduct life cycleHow can product life cycle support strategic choice or positioning?Decide how to position and invest in a specific product.
People & OrganisationMatrix / portfolioProduct manager archetype matrixWhich blend of business, technical, design, and growth product skills does the portfolio need?
FinanceKPI / metricProduct profitability analyticsHow should product profitability analytics be measured and interpreted?Use the analysis when launching, changing, repricing or retiring offers and review it at least annually where the portfolio is stable. It can answer:
People & OrganisationFramework / modelProduct management operating systemHow should product requirements, reviews, launch readiness, and retrospectives work as one system?Use the product management operating system when people working on product leadership are using different mental models for pRD, road map, and review, and that difference is changing choices or coordination.
People & OrganisationFramework / modelProduct manager role mapWhat outcomes should product managers own across strategy, prioritization, execution, and communication?Use the product manager role map when people working on product leadership are using different mental models for vision, customer, and priorities, and that difference is changing choices or coordination.
People & OrganisationFramework / modelProduct-design-engineering responsibility mapHow should product, design, and engineering divide ownership while resolving overlap?Use the product design engineering responsibility map when people working on product leadership are using different mental models for outcome, vision, and experience, and that difference is changing choices or coordination.
People & OrganisationFramework / modelProduct-to-distribution strategyHow can a company treat customer access and distribution as strategic assets for future products?Use the product to distribution strategy when people working on product leadership are using different mental models for core product, customer base, and channels, and that difference is changing choices or coordination.
StrategyFramework / modelProduct strategy stackHow should vision, product strategy, pillar strategies, roadmaps, and near-term goals fit together?Use the product strategy stack when people working on product strategy and roadmaps are using different mental models for five artifact levels, purpose, and owner, and that difference is changing choices or coordination.
StrategyFramework / modelKotler’s five product levelsHow can kotler’s five product levels support strategic choice or positioning?Use the model to clarify customer value, differentiate an offer and identify augmentation that improves willingness to choose or pay.
InnovationTemplate / formProduct briefWhat are we building, for whom, why now, and how will we know it works?
InnovationTemplate / formShaping checkpointIs an opportunity sufficiently understood and bounded to enter product development?
OperationsFramework / modelJust-in-time productionHow can just-in-time production support strategic choice or positioning?Use JIT to improve flow, reduce working capital and reveal bottlenecks where demand is sufficiently visible and processes can be stabilised.
People & OrganisationTemplate / formBusiness-development role scorecardWhat capabilities distinguish strategic deal work from charisma without execution?
MarketingTemplate / formProduct positioning statementHow can a team express target customer, need, category, benefit, and differentiation in one sentence?
OperationsFramework / modelProduct feedback operating modelHow should feedback move from intake through triage, synthesis, decision, response, and learning?
StrategyFramework / modelCustomer-first product metricsWhich measures show who the customer is, what problem exists, whether the solution works, whether it is adopted, and whether outcomes improve?
People & OrganisationDecision guideResponsible-growth constraints canvasWhat operating constraints determine a sustainable growth rate for this business?Use the responsible growth constraints canvas when several reasonable paths exist in responsible scaling, the trade offs cannot all be removed, and the decision needs to be explained later. Agree how customer promise, hiring capacity, and service complexity will be judged before advocating an option.
MarketingProcess / methodProduct naming processHow should a team prepare, diverge, validate, approve, and socialize a name?
StrategyFramework / modelProduct metric treeHow do target population, problem prevalence, solution efficacy, adoption, and customer outcome connect?Use the product metric tree when people working on metrics, goals, and business reviews are using different mental models for metric tree, definitions, and equations, and that difference is changing choices or coordination.
InnovationFramework / modelOpen innovationHow can open innovation support strategic choice or positioning?To develop products, services or technologies more quickly or effectively.
OperationsTemplate / formCross-team dependency mapWhich external dependencies threaten a product outcome and how will they be managed?
OperationsTemplate / formLaunch planHow will a product move from readiness work through release, communication, support, and follow-up?