keymodels
Product charter
What enduring customer and business purpose should guide a product area?
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Start with a clear working structure.
The product charter turns a recurring piece of work into a record that another person can understand and continue. The working view makes mission, customers, and problems visible so discussion can move from general opinion to a specific action or decision.
State the outcome this artifact must enable, who benefits, and the decision or action it should improve. Identify the relevant people or groups, their needs, and any important differences in influence, access, or impact. Complete the remaining items so the section is ready for review and use.
Complete capabilities with the specific fact, choice, evidence, owner, and review implication required by the product charter. Define the measure, formula or evidence source, baseline, target, owner, cadence, and decision it can change. Complete the remaining items so the section is ready for review and use.
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