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The ambidextrous organisation

How can the ambidextrous organisation support strategic choice or positioning?

AccessibleStrategicIndividual2 min read
Contents

For a firm to be successful over the long term, it has to be profitable today while also investing in its future.

Long-term success requires a business to perform today and renew itself for tomorrow. An ambidextrous organisation can exploit established strengths for current results while exploring new technologies, markets and business models for future growth—like a person able to use either hand effectively.

When to use it

  • Diagnose whether the firm’s strategic position is sustainable beyond the current planning horizon.
  • Identify imbalances between immediate performance and longer-term renewal.
  • Redesign structure, leadership or culture so exploration and exploitation can coexist.

Origins

Robert Duncan introduced organisational ambidexterity as a design problem in 1976, proposing different structures for initiating and implementing innovation. Michael Tushman and Charles O’Reilly later developed the idea through work on evolutionary and revolutionary change. James March’s influential 1991 analysis supplied a central theoretical distinction between exploration and exploitation, showing why organisations can become trapped by success in one at the expense of the other.

What it is

Exploration includes search, variation, experimentation, discovery, risk-taking and innovation. Exploitation includes refinement, production, efficiency, implementation and execution. Exclusive exploration can consume resources without producing a scalable business; exclusive exploitation can optimise an offer that is becoming obsolete.

Three broad designs address the tension:

Structural ambidexterity
creates separate units for different modes of work. An exploration unit such as R&D, corporate venturing or business development receives protection from the metrics and routines of the core operation, while senior leadership integrates the portfolio.
Contextual ambidexterity
gives individuals and teams discretion to balance delivery and improvement in their everyday work. Leaders create a context combining stretch and discipline with support and trust.
Temporal ambidexterity
separates the modes over time. A business or unit may emphasise technology development during one period, commercialisation during the next and then return to exploration.

These approaches solve different coordination problems and can be combined. Separation protects uncertain work, context encourages local adaptation, and sequencing concentrates attention when simultaneous modes would overload the same operation.

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