Maslow’s hierarchy
Differentiate market positioning.
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Differentiate market positioning.
Read articleAmerican psychologist Abraham Maslow (1908–1970) suggested in 1943 that humans have certain basic needs and as each need is fulfilled, so another arises.
Read articleChoice logic
To generate hypotheses about customer or employee needs and differentiate positioning.
Use the hierarchy as a starting framework for discussing motivation, unmet conditions and the environment needed for people to do well.
Extracted signals
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Application bridge