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Locke and Latham’s five principles

How can locke and latham’s five principles support strategic choice or positioning?

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Contents

Professors Edwin Locke (Maryland University) and Gary Latham (University of Toronto) believed that there are five basic principles for setting goals and that the...

Locke and Latham’s practical goal-setting framework identifies five conditions that support performance: clarity, challenge, commitment, feedback and appropriate treatment of task complexity. Goals influence attention and effort, but they work within a wider system of capability, resources, ethics and competing demands.

When to use it

Use the principles when setting, reviewing or recovering an individual or team goal, especially where a vague target or weak ownership is limiting progress.

Origins

Edwin Locke developed goal-setting theory through research showing that specific, difficult goals often outperform vague encouragement when ability and commitment are present. Gary Latham extended the work in organisational settings. Their joint programme synthesised hundreds of studies; the five principles are a practical condensation rather than the whole theory.

What it is

  • Clarity
  • Challenge
  • Commitment
  • Feedback
  • Task complexity
Five principles

Locke and Latham’s goal-setting principles

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Locke and Latham’s five principles
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Clarity

Goals should be specific and unambiguous.

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