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Top customer asks review

How should leaders review the most consequential customer problems and decide next actions?

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Start with a clear working structure.

The top customer asks review turns a recurring piece of work into a record that another person can understand and continue. The working view makes ranked problems, evidence, and affected segments visible so discussion can move from general opinion to a specific action or decision.

Top customer asks reviewGuided working template
Step 1Context and intent

Describe the observable problem, who experiences it, why it matters, and the evidence that distinguishes causes from symptoms. Cite the current evidence, its source and date, the relevant signal, and any limitation affecting confidence. Complete the remaining items so this section is ready for review and use.

Step 2Assessment and design

Use explicit criteria rather than intuition alone, and preserve the reason that one item ranks above another. Define the measure, population, period, source, owner, calculation, baseline, target or reference range, and counterweight. Complete the remaining items so this section is ready for review and use.

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