keymodels
Partner co-marketing brief
How should two brands align goals, audience, message, assets, roles, approvals, and distribution?
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Start with a clear working structure.
The partner co-marketing brief turns a recurring piece of work into a record that another person can understand and continue. The working view makes partners, objective, and audience visible so discussion can move from general opinion to a specific action or decision.
Complete partners with the specific fact, choice, evidence, owner, and review implication required by the partner co-marketing brief. Define the measurable result, target group, deadline, evidence of success, and guardrail that must not deteriorate. Complete the remaining items so this section is ready for review and use.
Complete proposition with the specific fact, choice, evidence, owner, and review implication required by the partner co-marketing brief. Write one observable deliverable with a single owner, due date, completion evidence, and escalation path. Complete the remaining items so this section is ready for review and use.
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