keymodels
Marketing organization design canvas
How should marketing capabilities be organized for the company's product, customer, and growth model?
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Start with a clear working structure.
The marketing organization design canvas turns a recurring piece of work into a record that another person can understand and continue. The working view makes business model, growth motion, and functions visible so discussion can move from general opinion to a specific action or decision.
Describe credible alternatives on the same basis so that benefits, costs, risks, dependencies, and reversibility can be compared fairly. Complete growth motion with the specific fact, choice, evidence, owner, and review implication required by the marketing organization design canvas. Complete the remaining items so this section is ready for review and use.
Complete shared services with the specific fact, choice, evidence, owner, and review implication required by the marketing organization design canvas. Name the upstream or downstream dependency, owner, required evidence, due date, and consequence if it is late. Complete the remaining items so this section is ready for review and use.
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