keymodels
Marketing leader scorecard
Which leadership, operational, narrative, and functional-breadth capabilities does this company need?
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Start with a clear working structure.
The marketing leader scorecard turns a recurring piece of work into a record that another person can understand and continue. The working view makes company need, expert spike, and leadership visible so discussion can move from general opinion to a specific action or decision.
Describe the observable problem, who experiences it, why it matters, and the evidence that distinguishes causes from symptoms. Complete expert spike with the specific fact, choice, evidence, owner, and review implication required by the marketing leader scorecard. Complete the remaining items so this section is ready for review and use.
State the choice, accountable decision-maker, rationale, decision date, rejected alternative, and trigger for revisiting it. Match the message, level of detail, channel, sender, timing, and feedback path to the audience and consequence. Complete the remaining items so this section is ready for review and use.
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