keymodels
Market-needs assessment
Which segments and unmet needs create the most attractive strategic opportunity?
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Start with a clear working structure.
The market-needs assessment turns a recurring piece of work into a record that another person can understand and continue. The working view makes segments, jobs, and pain visible so discussion can move from general opinion to a specific action or decision.
Define inclusion and exclusion criteria, required coverage, sample size, recruitment source, consent, and bias risk. Describe the observable problem, who experiences it, why it matters, and the evidence that distinguishes causes from symptoms. Complete the remaining items so this section is ready for review and use.
Complete prevalence with the specific fact, choice, evidence, owner, and review implication required by the market-needs assessment. Complete willingness with the specific fact, choice, evidence, owner, and review implication required by the market-needs assessment. Complete the remaining items so this section is ready for review and use.
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