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Communications Strategy

How should communications strategy be measured and interpreted?

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What this template contains.

Purpose. Use this strategy to establish how the programme will ensure that stakeholders receive relevant, accurate and timely information. Programme communication must connect many stakeholders, component teams, benefit outcomes and strategic objectives without overwhelming audiences or exposing information improperly. Application. Treat the strategy as an iterative decision guide for the programme manager. Review it periodically and when stakeholders, technology, regulation, confidentiality, components or communic

Communications Strategy26 fields
Document control
Program nameProgram managerProgram sponsor
A. Purpose
Purpose
B. Organization's communications strategy
Organization's communications strategy
C. Constraints
Constraints
D. Assumptions
Assumptions
E. Information transfer from components to the program
Information transfer from components to the program

Use context

Purpose, application, discipline.

Purpose

Use this strategy to establish how the programme will ensure that stakeholders receive relevant, accurate and timely information. Programme communication must connect many stakeholders, component teams, benefit outcomes and strategic objectives without overwhelming audiences or exposing information improperly.

Application

Treat the strategy as an iterative decision guide for the programme manager. Review it periodically and when stakeholders, technology, regulation, confidentiality, components or communication performance change. Detailed messages, reports, audiences and schedules may be maintained in the communications management plan; this strategy defines the principles and choices that guide them.

Completion discipline

Complete the document from current evidence, name its owner and approving authority, and link the plans, registers or decisions that support it. Retain approved versions and review the document whenever a material assumption, dependency, requirement or governance decision changes.

Field summary

Structured sections without protected files.

9 fields

Document control

Program name, Program manager, Program sponsor, Proposed start date

1 fields

A. Purpose

Purpose

1 fields

B. Organization's communications strategy

Organization's communications strategy

1 fields

C. Constraints

Constraints

1 fields

D. Assumptions

Assumptions

1 fields

E. Information transfer from components to the program

Information transfer from components to the program

1 fields

F. Assessment of potential communication channels

Assessment of potential communication channels

1 fields

G. Resolution of stakeholder issues and concerns

Resolution of stakeholder issues and concerns

10 fields

H. Approvals

Program manager, Program sponsor, Program management office director, Governance Board chairperson

Protected resources

Included resource formats.

Working sheetImplementation contextField schema
Working sheet - CSV

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