People & Organisation
Marketing function map
A practical framework / model addressing this question: How do growth, product marketing, brand, PR, and internal communications differ and connect?
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Marketing function map vs Marketing shared-services design
These models cover closely related ground. Compare their purpose, scope, practical guidance, and supporting resources to choose the better fit.
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People & Organisation
Marketing shared-services design
A practical framework / model addressing this question: Which marketing capabilities should be centralized, embedded, or shared across business lines?
Read articleChoice logic
Use this when.
Use the marketing function map when people working on marketing and communications are using different mental models for function, objective, and audience, and that difference is changing choices or coordination.
Use the marketing shared services design when people working on marketing and communications are using different mental models for capability, scale benefit, and local context, and that difference is changing choices or coordination.
Extracted signals
Strengths, limits, and pitfalls.
Marketing function map
- Apply the marketing function map to one current situation before explaining it abstractly. If the model does not change a question, reveal a relationship, or narrow a choice, the analysis is not yet useful.
- Name the live case. Write the specific situation to which the marketing function map is being applied and the decision, output, or behavior that may change.
- Set the evidence boundary. Agree the scope, owner, participants, period, and evidence source before completing function and objective.
Watch for
- Do not use the marketing function map as a label for a conclusion already reached. It is a lens for testing relationships around function, not evidence that one interpretation is automatically correct.
Marketing shared-services design
- Apply the marketing shared services design to one current situation before explaining it abstractly. If the model does not change a question, reveal a relationship, or narrow a choice, the analysis is not yet useful.
- Name the live case. Write the specific situation to which the marketing shared services design is being applied and the decision, output, or behavior that may change.
- Set the evidence boundary. Agree the scope, owner, participants, period, and evidence source before completing capability and scale benefit.
Watch for
- Do not use the marketing shared services design as a label for a conclusion already reached. It is a lens for testing relationships around capability, not evidence that one interpretation is automatically correct.
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Each comparison links back to the full articles so you can inspect examples, steps, caveats, and related templates before choosing.
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