Key Models
Boost performance, prepare for change and implement effective strategies
Marketing
MarketingThe 4Ps of marketing
When launching a new product or service, you have to think carefully about a range of factors that will determine its attractiveness to consumers
MarketingCustomer lifetime value
One useful way of thinking about your customers is as an investment
MarketingEthnographic market research
Ethnography is the study of human behaviour in its most natural and typical context
MarketingMarket orientation
Market orientation is an approach to business that starts from the perspective of the customer and works back from there
MarketingMultichannel marketing
In business, channels are the different routes through which a product reaches an end-consumer
MarketingNet promoter score
The net promoter score is a way of measuring how likely customers are to recommend a company’s products or services to others
MarketingPricing strategies: dynamic pricing
Your pricing strategy is the choice you make about how much to charge customers for your product or service
MarketingProduct life cycle
Every product goes through a ‘life cycle’, from introduction to growth to maturity and then decline.
MarketingSegmentation and personalised marketing
Segmentation is the process of slicing up the ‘mass market’ for a particular product or service into a number of different segments, each one consisting of consumers with slightly different needs
